Avianca LifeMiles

For most readers, Avianca is an airline whose primary purpose is one of an airline whose loyalty program offers a currency that can be used to book Star Alliance premium cabin awards at a reasonable cost. However, just in case you happen to be looking to earn status in Avianca's LifeMiles program, the latest news being emailed out to members may be of interest.

Avianca's LifeMiles loyalty program is probably only interesting to most readers in so much as it's currency is a useful one if you're looking to book good-value Star Alliance Premium cabin awards but, for the sake of completeness, I thought I'd briefly round up all the latest LifeMiles news that Avianca has announced.

AMEX is currently running a transfer bonus to various Avios loyalty programs (ending today), it's running a transfer to Marriott Bonvoy and now the card issuer has launched a 15% bonus on points transfers between Membership Rewards and Avianca's LifeMiles.

Avianca is a member of the Star Alliance which means that its LifeMiles currency can be used for travel on a variety of appealing airlines (like ANA and SWISS) and, for the next week, a 125% transfer bonus that is currently on offer will allow you to effectively manufacture LifeMiles at just 1.2 cents each.

I'm not about to start enthusing about the wonders of LifeMiles so soon after I wrote a post about how I probably wouldn't ever transfer Amex Membership Points to LifeMiles and after yesterday's LifeMiles sale post contained the phrase "I consider LifeMiles to be one of the riskier loyalty currencies because Avianca prints miles like there’s no tomorrow"....but I have to admit that there are some AMAZING deals to be had when you stack two current promotions together.

Just yesterday I wrote a post in which I said that Avianca LifeMiles sales are frequent and frequently good (when explaining why I don't care that Avianca is now an Amex partner) and, as if to help with my point Avianca has just launched its latest LifeMiles sale....and it's a good one!

During the first week of November LifeMiles (Avianca's loyalty program) was rolled out as the latest American Express transfer partner and I've just realised that I never wrote a blog post about it. It wasn't a conscious decision not to write about the Amex/LifeMiles news at the time so the omission is almost certainly a result of the fact that the announcement wasn't actually something I cared about....and there's a very good reason why I didn't (and still don't) care.

Avianca LifeMiles is celebrating Cyber Week with a huge discount on the cost of its miles and going some way to proving a point I made just last week (I'll come back to this point a little later). Between 20 and 27 November all purchases of over 5,000 LifeMiles will come with a 145% bonus and that's the second biggest bonus I remember seeing in any LifeMiles promotion.

Avianca has announced a LifeMiles sale in which members can purchase miles with a bonus of up to 130%. In typical Avianca fashion nothing is simple so I needed a couple of seconds to figure out exactly what the airline was offering but, in a nutshell, the 130% bonus means that you can buy miles for 1.43 cents each.