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W Hotels has been doing quite a bit of expansion in Europe recently with the W Amsterdam opening in late 2015, the W Madrid scheduled to open next year and more W Hotels currently under construction in cities like Prague, Belgrade and Budapest. Now Italy is to get a W Hotel too.
I’m on record as not caring much for the W brand of hotels – if they went out of existence I wouldn’t shed a tear – but I know that a lot of people feel otherwise so that group should like this news.
Marriott has announced that a renovation of two historic buildings in the Via Veneto neighborhood of Rome will lead to the first W Hotel in Italy.
If you click on the map above it will expand to a more readable size and you’ll see just how well located the new W Hotel Rome will be (the map marker shows the centre of Via Veneto not the location of the W).
The W Rome is scheduled to be opened in 2021 and will offer 159 rooms and suites including a”decadent Extreme WOW suite”.
Here’s what Marriott has to say about the new property:
On its expansive rooftop, W Rome will feature a signature destination bar where style-savvy guests and local trendsetters can take in sweeping cityscape views and enjoy the brand’s playful approach to cocktail culture. Social spaces at W Rome include the W Living Room (the W brand’s spin on the hotel lobby) along with two vibrant restaurants and over 120 square meters of ultra-modern event space. A FIT® workout facility and a spa will offer W guests a chance to relax or work up a sweat. Throughout the hotel, guests will have unlimited access to the brand’s signature Whatever/Whenever® service, delivering whatever they want, whenever they want it.
I just hope that the designers of this property see sense and don’t design yet another nightclub-esque W property that would not be in keeping with its beautiful surroundings. Walking into a dark neon-lit lobby after a day visiting the amazing sites Rome has to offer would be a contrast too far.
